Marketing campaign: Fail
Email subject reads: "Happy Birthday BBW! Special Offer Inside!"I know better, but upon first read, I'm thinking that Bath & Body Works is calling me a big, beautiful woman (i.e. BBW) and wishing me a happy birthday (as mine is coming up on Saturday). What they really mean is that the company is marking its birthday. Oops. Don't send that to a chubby gal!
1 Comments:
At 6:17 AM, November 02, 2009,
Susabelle said…
Well, unless the chubby gal has reached a personal place where BBW is just a fact and not shameful, and that being called beautiful, at any age or size, is always a good thing.
I'm at that place, have been for 20 years. Wanna join me?
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