Army of Mom

So this is how liberty dies ... with thunderous applause.


Be quiet and eat your baby seals!

Because nothing says tasty breakfast treat to me like baby seals. What marketing genius came up with this name? Wild Animal Crunch? Seriously. I laughed so hard in the cereal aisle at Albertson's that we had to buy a box. The Kelloggs website doesn't shed much light on this idea other than to say something about showing your support for animals. The list of ingredients tells the real story: blubber is the first item. Ok, I'm kidding, it really isn't. Regardless, it was worth the $3.49 to bring a box home. We chose the mmm mmm good baby seals over the pandas and meerkats. Apparently, polar bears were a choice, too, but not on our local store's shelves.

But, wait, there's more: Send in four UPC codes and $4.95 for shipping and handling for your own club, with which to beat the seals.

*shaking my head*

Without saying anything or laughing (which was hard) I showed the cereal box to my boys and said "what do you think this cereal tastes like?" Hot Rod got an evil smile and said "baby seals?" Then, he and Pickle just started cracking up and agreeing. So, once the 'Trix are for kids' surgary goodness is gone, I'll treat my kids to some yummy baby seals.

DISCLAIMER: No baby seals were harmed during the production of this blog post.


  • At 5:15 PM, April 14, 2008, Blogger Army of Mom said…

    Hot Rod just picked up the box like a spokeskid for the product and said: Little Baby Seals, they may be cute on the outside, but they're yummy on the inside!

    he cracks me up!

  • At 5:51 PM, April 14, 2008, Anonymous Anonymous said…

    But, You Can Collect the Boxes!!! Just what every mom wants in her house... a bunch of empty, cereal boxes that aren't in the re-cycling pile!!! I'm just glad that my pack rat son is older and wouldn't be interested. (Shaking head)


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