Army of Mom

So this is how liberty dies ... with thunderous applause.

5.18.2005

Spin it, you must

Yoda couldn't say it better himself. But, media hype, public relations folk seek. Yessss.

One must not succumb to not riding the tails of Darth Vader's cloak.

Even the airport has gotten into it. See the press release below:

SKYLINK TRAIN AND STAR WARS III DEBUT SUMMER BLOCKBUSTERS
Watchout for Wookies, Stormtroopers and Darth Vader as Star Wars fans line up at
DFW Airport for their first glimpse of DFW International Airport’s new Skylink Train
system.
WHEN:
Thursday, May 19, 2005
Meet at Terminal E-35 security checkpoint at 9:30 a.m. CDT
All media must pass through security before 10 a.m. photo opportunity
WHAT:
Skylink will launch its maiden voyage Saturday and members of two North Texas Star Wars fan
clubs will get a sneak peak at the galaxy’s largest airport transit system following their viewing
of the latest Star Wars episode. Club members dressed as their favorite Star Wars characters
will find out whether Skylink can match the Millennium Falcon’s record of the Kessel Run in less
than 12 parsecs. With Skylink, connecting passengers can reach their gates without Ewoking
for long stretches. Come C3PO for yourselves.

Then, a friend sent me this story she found:

Yoda: Recycle You Must, or the Dark Side You Invite; Earth911.Org's Top Five Ways to Recycle & Reuse Star Wars Souvenirs
PHOENIX--(BUSINESS WIRE)--May 17, 2005--Darth Vader won't just leave dead Jedi in his wake when Star Wars: Episode III debuts Thursday, May 20th. He'll also leave a mountain of plastic action figures and toys, thousands of used lightsaber batteries and tons of Star Wars paper packaging.
"We love Star Wars as much as anybody, but it doesn't mean we should emulate the destructive power of the Death Star by harming the environment," said Anne Reichman, Director of Earth911.org(TM), the nation's largest portal for local environmental action and information. "Most people don't know that these types of figurines can't be recycled, not even little Yoda. In fact, almost all of these toys will sit in landfills until long after we're gone."
It's estimated that more than 250 million Star Wars action figures had been sold by 1999 alone, the year Episode I: The Phantom Menace was released. Given an average weight of .73 ounces per figurine, Earth911.org(TM) calculates the total to be more than 5,700 tons, the equivalent of approximately 1,453 Hummer vehicles. (Weight figures based on Episode III figurines: Anakin Skywalker = 0.8 ounces; Obi-Wan Kenobi = 0.8 ounces; Yoda = 0.6 ounces.)
"Fortunately, much of the other Star Wars paraphernalia and its packaging can be recycled," added Reichman.
To help fans resist the Dark Side, Earth911.org(TM) released its Top Five Ways Star Wars products and packaging can be safely recycled or reused right in your neighborhood. Based on zip code, people can search Earth911.org(TM) to find local recycling and reuse sites for hundreds of household products.
1. Most lightsabers - imitation ones, anyway - are built like flashlights and include batteries. These batteries can be recycled and properly disposed of by dropping them off at a local recycling center that accepts these items. Certain batteries contain highly corrosive materials that are extremely harmful to people and the environment, and should be recycled through municipal or commercial programs.
2. In the unlikely event that a Star Wars video or DVD loses its appeal, they can be recycled through a variety of local programs or donated to libraries.
3. Star Wars clothing may be donated to the Salvation Army or GoodWill for children whose families wouldn't normally be able to afford this merchandise.
4. Product packaging, which often outweighs the product it holds, can be recycled through local paper and plastic conservation programs.
5. When Star Wars figurines eventually end up at the bottom of the toy box, they can be donated for reuse through various local organizations, such as schools and daycare facilities.

*rolling my eyes*
Do we REALLY need someone to give us these tips. I do all of these things with the exception of the batteries. Oops. I will work on that.

May the force be with you.

0 Comments:

Post a Comment

<< Home