More Tough Love

In an effort to promote its “All” brand of laundry detergent and perhaps bring a unique perspective to the coming Valentine’s Day holiday, the folks at Unilever undertook a survey of Americans and their attitude toward clothes.

Not surprisingly, women were rather passionate on the topic. Researchers found:
A) The average woman between the ages of 18 and 54 has hung on to her favorite article of clothing for 12 1/2 years. That's one year longer than she's held on to her longest relationship which only lasted 11 1/2 years (Ouch!);
B) Nearly half of the women surveyed (48%) say their favorite article of clothing is more reliable than their man when it comes to making them feel confident (Hoo-boy.);
C) On average, those surveyed would be willing to give up sex for 15 months for a closet full of new clothes. And two percent of women in this group would give up sex for three years for a new wardrobe; and
D) When asked why clothes are better than men, "They don't talk back," "They need less fussing over," "They last longer," "They never complain," and "They make you look good" are among some of the top reasons given, according to the women surveyed.

It’s all good news for clothing manufacturers; for any men involved, not so much…

Hat tip to Kelvinator, who found this in a press release and sent my way.